From pensioners to refugees, many people were unsure how they were protected by human rights. So we gave the concept of human rights a physical presence with the idea that it was like a transparent protective suit of armour. The series of 11 street posters were placed on city walls, down alleyways and in underpasses so that at-risk groups, usually bypassed by traditional media, could be exposed to them and directed to the microsite to discover exactly how they were protected.