Best Start, Best Life.

tart, starts with Free Kinder' with a smiling child and a bubble showing a toy farm scene
' with a smiling girl
big.' with a woman, a child and Best Start Best Life logo
Newspaper ad: 'To dream big, our kids need the best start in life.' with a girl waving and Best Start Best Life logo
op showing the Free Kinder banner ad over a Herald Sun early education page: 'Save an average of $2,400'
tart, starts with Free Kinder' with a smiling child and a bubble showing a toy farm scene
' with a smiling girl
big.' with a woman, a child and Best Start Best Life logo
Newspaper ad: 'To dream big, our kids need the best start in life.' with a girl waving and Best Start Best Life logo
op showing the Free Kinder banner ad over a Herald Sun early education page: 'Save an average of $2,400'

Best Start, Best Life.

tart, starts with Free Kinder' with a smiling child and a bubble showing a toy farm scene
' with a smiling girl
big.' with a woman, a child and Best Start Best Life logo
Newspaper ad: 'To dream big, our kids need the best start in life.' with a girl waving and Best Start Best Life logo
op showing the Free Kinder banner ad over a Herald Sun early education page: 'Save an average of $2,400'

Best Start, Best Life.

tart, starts with Free Kinder' with a smiling child and a bubble showing a toy farm scene
' with a smiling girl
big.' with a woman, a child and Best Start Best Life logo
Newspaper ad: 'To dream big, our kids need the best start in life.' with a girl waving and Best Start Best Life logo
op showing the Free Kinder banner ad over a Herald Sun early education page: 'Save an average of $2,400'

Best Start, Best Life.

tart, starts with Free Kinder' with a smiling child and a bubble showing a toy farm scene
' with a smiling girl
big.' with a woman, a child and Best Start Best Life logo
Newspaper ad: 'To dream big, our kids need the best start in life.' with a girl waving and Best Start Best Life logo
op showing the Free Kinder banner ad over a Herald Sun early education page: 'Save an average of $2,400'

Client

Client

Vic Gov: Department of Education

Vic Gov: Department of Education

Services

Services

Strategy

Creative

Industry

Industry

Education

Education

Deliverables

Deliverables

Broadcast Media

Broadcast Media

Radio

Radio

OOH

OOH

Digital

Digital

Social

Social

Print/POS

Print/POS

Best Start, Best Life.

About

About

Realising dreams for kinder kids and teachers alike.

Realising dreams for kinder kids and teachers alike.

The Victorian Government announced a $5 billion dollar investment to subsidise three-year-old kindergarten, which created a dramatic need for 6,000 more teachers and educators across the state. Fenton Stephens developed a campaign to raise awareness of the Government initiative, change community attitudes, and establish a sense of pride in early childhood teaching. Our solution was to show children doing an activity with an educator, then using 3D animation to reveal the big dreams this play inspired. It’s these moments of wonder that help give Victoria’s kids the best start in life.

Results

From start of free kinder to best start in life.

+65k

Visitors attracted to website in phase 1 of the campaign.

Visitors attracted to website in phase 1 of the campaign.

+70%

Facebook creative drove over 70 per cent of traffic to the campaign website.

Facebook creative drove over 70 per cent of traffic to the campaign website.

Fenton Stephens home
Fenton Stephens home
Fenton Stephens home
Similar work
✨

Connect to Content

Add layers or components to swipe between.

Similar work

Let's start creating together.

Fenton Stephens logo

171 Buckhurst Street,
South Melbourne
VIC 3205, Australia

All rights reserved,

Fenton Stephens ©2026

We acknowledge the Traditional Custodians of the land on which we work and pay our respects to Elders past, present and emerging.

Let's start creating together.

Fenton Stephens logo

171 Buckhurst Street,
South Melbourne
VIC 3205, Australia

All rights reserved, Fenton Stephens ©2026

We acknowledge the Traditional Custodians of the land on which we work and pay our respects to Elders past, present and emerging.

Let's start creating together.

Fenton Stephens logo

171 Buckhurst Street,
South Melbourne
VIC 3205, Australia

All rights reserved,

Fenton Stephens ©2026

We acknowledge the Traditional Custodians of the land on which we work and pay our respects to Elders past, present and emerging.