Strategy
Creative
The Victorian Government announced a $5 billion dollar investment to subsidise three-year-old kindergarten, which created a dramatic need for 6,000 more teachers and educators across the state. Fenton Stephens developed a campaign to raise awareness of the Government initiative, change community attitudes, and establish a sense of pride in early childhood teaching. Our solution was to show children doing an activity with an educator, then using 3D animation to reveal the big dreams this play inspired. It’s these moments of wonder that help give Victoria’s kids the best start in life.
Results
From start of free kinder to best start in life.









