INSIGHT
If tradies are serious about stepping their businesses up to the next level, they need to get serious about their work vehicle. Compared to an Isuzu Ready to Work truck, utes are kids’ stuff.
IDEA
If utes are kids’ stuff, as identified by our insight, it’s entirely logical to have a building site where all the tradies are actually children. As two of the pint-sized workers talk about their utes, a proper, grown-up tradie arrives on-site in his Tradepack, putting the “boys” back in their place.
