INSIGHT
Isuzu has been an integral part of Australia’s business landscape for half a century. And over that time, countless companies have relied on Isuzu’s reliability to help grow.
IDEA
With a brand campaign like this, it’s often tempting to stitch together shots of various companies that have chosen Isuzu over the past 50 years. Instead, we chose a more emotional route…showing a dramatized story of a freight business starting with a single Isuzu truck and follow its progress as it becomes a huge company with a whole fleet of Isuzu’s.
