Smash Your Score

Smash Your Score

Smash Your Score

Smash Your Score

Client

Client

COLLARTS

COLLARTS

Services

Services

Performance

Strategy

Creative

Industry

Industry

Education

Education

Deliverables

Deliverables

Broadcast Media

Broadcast Media

Digital

Digital

Social

Social

Smash Your Score

About

About

Changing the way creativity is assessed.

Changing the way creativity is assessed.

The outdated ATAR system was causing creative talent to fall through the cracks. So, in a groundbreaking move, Collarts abolished the ATAR score barrier to entry. Our ‘smash’ film hijacked the national conversation and reaffirmed Collarts as champions of the value of creativity.

Results

From a broken education system to breaking down barriers.

The campaign delivered measurable growth across preference, national coverage and applications.

The campaign delivered measurable growth across preference, national coverage and applications.

+386%

YoY uplift in first and second preferences

YoY uplift in first and second preferences

111

pieces of organic national coverage

pieces of organic national coverage

+35%

uplift in applications

Similar work

Connect to Content

Add layers or components to swipe between.

Similar work

Let's start creating together.

171 Buckhurst Street, South Melbourne 3205

Victoria, Australia

All rights reserved,

Fenton Stephens ©2026

We acknowledge the Traditional Custodians of the land on which we work and pay our respects to Elders past, present and emerging.

Let's start creating together.

171 Buckhurst Street, South Melbourne 3205

Victoria, Australia

All rights reserved, Fenton Stephens ©2026

We acknowledge the Traditional Custodians of the land on which we work and pay our respects to Elders past, present and emerging.

Let's start creating together.

171 Buckhurst Street,
South Melbourne 3205

Victoria, Australia

All rights reserved,

Fenton Stephens ©2026

We acknowledge the Traditional Custodians of the land on which we work and pay our respects to Elders past, present and emerging.