INSIGHT
Unlike a lot of other trucks which can take up to three months to build, Isuzu’s Ready-to-Work range are good to go as soon as you buy them. The trick was to find a simple analogy that would resonate with the truck buying market.
IDEA
What else is ready to take away as soon as you order it? Takeaway food. Once we made this link, it was a short leap to create an Isuzu takeaway store and put Shane Jacobson behind the counter serving up Ready-to-Work trucks to his eagerly awaiting customers.
IMPACT
The ready-built truck market has become increasingly competitive with other brands aggressively promoting their offerings. In this fierce environment, Isuzu has maintained its position as number one in the category.
