How we used a big star to launch a big truck.


Isuzu’s F Series offers model variations to suit an array of applications. Our challenge was to highlight these points while staying true the brand’s approachable, light-hearted tone. And who personifies this better than Mister Shane Jacobson?


Shane’s talents as an all-round entertainer and, coincidentally, fully-licensed truck driver, helped bring to life some of the range’s most impressive features. The combination of authoritative messages delivered with a smile make for stand-out creative in what can be a fairly staid category.


Isuzu’s dominant market share grew even further during this campaign – which also began to establish a consistent and memorable approach to the creative.

Isuzu F Series Magazine
Isuzu F Series Billboard
Isuzu F Series brochure

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