Collarts CX project
Collarts CX project
Collarts CX project
Collarts CX project
Client
Client
Collarts
Collarts
Services
Services
Research
Strategy
Creative
Performance
CX
Industry
Industry
Education
Education
Collarts CX project
About
About
From higher education provider to a higher value on creativity.
From higher education provider to a higher value on creativity.
Collarts, an independent creative higher education provider, needed to better understand what their customers (students) wanted and how to support them in making their creative career come true.
Results
By the numbers
The results of this study allowed us to deep dive in our qualitative interviews with over 55 Collarts stakeholders, students and influencers to develop the brands personas, map the current state student journey, understand points of opportunity and design our ideal future state. This included the development of the brands Vision and the strategic CX roadmap to get there. The research insights also informed key critical projects like a new brand platform, new website design and specific CX initiatives to optimise the student experience
The results of this study allowed us to deep dive in our qualitative interviews with over 55 Collarts stakeholders, students and influencers to develop the brands personas, map the current state student journey, understand points of opportunity and design our ideal future state. This included the development of the brands Vision and the strategic CX roadmap to get there. The research insights also informed key critical projects like a new brand platform, new website design and specific CX initiatives to optimise the student experience
+60%
Increase in student engagement
Increase in student engagement
+$1.2M
In Revenue
In Revenue
+52%
Increase in Applications
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Add layers or components to swipe between.