4x4 x more.

Magazine spread for the all-new Isuzu 4x4 range, '4x4 x more.', with a mud-splashed white N Series truck
Wall display: 'The all-new Isuzu 4x4 range. 4x4 x more.' with a white Isuzu N Series 4x4 truck on a muddy track
Isuzu '4x4 x more.' social stories on phones: More protection, More performance, More comfort, More control
Magazine spread for the all-new Isuzu 4x4 range, '4x4 x more.', with a mud-splashed white N Series truck
Wall display: 'The all-new Isuzu 4x4 range. 4x4 x more.' with a white Isuzu N Series 4x4 truck on a muddy track
Isuzu '4x4 x more.' social stories on phones: More protection, More performance, More comfort, More control

4x4 x more.

Magazine spread for the all-new Isuzu 4x4 range, '4x4 x more.', with a mud-splashed white N Series truck
Wall display: 'The all-new Isuzu 4x4 range. 4x4 x more.' with a white Isuzu N Series 4x4 truck on a muddy track
Isuzu '4x4 x more.' social stories on phones: More protection, More performance, More comfort, More control

4x4 x more.

Magazine spread for the all-new Isuzu 4x4 range, '4x4 x more.', with a mud-splashed white N Series truck
Wall display: 'The all-new Isuzu 4x4 range. 4x4 x more.' with a white Isuzu N Series 4x4 truck on a muddy track
Isuzu '4x4 x more.' social stories on phones: More protection, More performance, More comfort, More control

4x4 x more.

Magazine spread for the all-new Isuzu 4x4 range, '4x4 x more.', with a mud-splashed white N Series truck
Wall display: 'The all-new Isuzu 4x4 range. 4x4 x more.' with a white Isuzu N Series 4x4 truck on a muddy track
Isuzu '4x4 x more.' social stories on phones: More protection, More performance, More comfort, More control

Client

Client

Isuzu

Isuzu

Services

Services

Research

Strategy

Creative

Ai (FSMAiD)

Industry

Industry

Automotive

Automotive

Deliverables

Deliverables

Print/POS

Print/POS

Digital

Digital

Social

Social

4x4 x more.

About

About

Redefining the off-road trucking experience.

Redefining the off-road trucking experience.

4x4 trucks are built tough for tough jobs, with comfort, safety and driving enjoyment rarely coming into the equation. But going off the beaten track doesn’t have to be unsafe or uncomfortable. Isuzu's new 4x4 range takes the tough off-road formula and gives it more. More comfort. More safety. More performance. More reliability when the road runs out. Our campaign flips the low expectations 4x4 owners have come to accept, proving there's more to off-road trucking than anyone thought.

Results

Turning creative innovation into stronger campaign performance.

For the launch of Isuzu Trucks' all-new 4x4 range, we paired creative innovation with a full-funnel digital strategy – leveraging a range of quality content, from AI animations and social proof videos to campaign assets, to drive awareness, engagement and customer enquiries

For the launch of Isuzu Trucks' all-new 4x4 range, we paired creative innovation with a full-funnel digital strategy – leveraging a range of quality content, from AI animations and social proof videos to campaign assets, to drive awareness, engagement and customer enquiries

10x

higher engagement from AI-enhanced creative compared with traditional static assets

higher engagement from AI-enhanced creative compared with traditional static assets

50%

Reduction in cost per lead compared with BAU activity

Reduction in cost per lead compared with BAU activity

35%

Lower CPC tha BAU benchmark, helping drive more efficient traffic

3x

Stronger overall engagement rate than the BAU benchmark

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Fenton Stephens ©2026

We acknowledge the Traditional Custodians of the land on which we work and pay our respects to Elders past, present and emerging.

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Fenton Stephens logo

171 Buckhurst Street,
South Melbourne
VIC 3205, Australia

All rights reserved, Fenton Stephens ©2026

We acknowledge the Traditional Custodians of the land on which we work and pay our respects to Elders past, present and emerging.

Let's start creating together.

Fenton Stephens logo

171 Buckhurst Street,
South Melbourne
VIC 3205, Australia

All rights reserved,

Fenton Stephens ©2026

We acknowledge the Traditional Custodians of the land on which we work and pay our respects to Elders past, present and emerging.