4x4 trucks are built tough for tough jobs, with comfort, safety and driving enjoyment rarely coming into the equation. But going off the beaten track doesn’t have to be unsafe or uncomfortable. Isuzu's new 4x4 range takes the tough off-road formula and gives it more. More comfort. More safety. More performance. More reliability when the road runs out. Our campaign flips the low expectations 4x4 owners have come to accept, proving there's more off-road trucking than anyone thought.