Yellow Dennis Family Homes billboard: 'If we gave you up to $40,000 in additional upgrades what would you do?'

Wattlebird goes to work

Yellow Dennis Family Homes billboard: 'If we gave you up to $40,000 in additional upgrades what would you do?'
Dennis Family Homes brochure spread: '$20,000 to spend on upgrades you really want' and 'up to $40,000' on yellow
Dennis Family Homes brochure spread: 'Choose your upgrades. Make your home your own.' with up to $40,000 in upgrades
Yellow Dennis Family Homes billboard: 'If we gave you up to $40,000 in additional upgrades what would you do?'
Yellow Dennis Family Homes billboard: 'If we gave you up to $40,000 in additional upgrades what would you do?'
Dennis Family Homes brochure spread: '$20,000 to spend on upgrades you really want' and 'up to $40,000' on yellow
Dennis Family Homes brochure spread: 'Choose your upgrades. Make your home your own.' with up to $40,000 in upgrades
Yellow Dennis Family Homes billboard: 'If we gave you up to $40,000 in additional upgrades what would you do?'

Wattlebird goes to work

Yellow Dennis Family Homes billboard: 'If we gave you up to $40,000 in additional upgrades what would you do?'
Dennis Family Homes brochure spread: '$20,000 to spend on upgrades you really want' and 'up to $40,000' on yellow
Dennis Family Homes brochure spread: 'Choose your upgrades. Make your home your own.' with up to $40,000 in upgrades
Yellow Dennis Family Homes billboard: 'If we gave you up to $40,000 in additional upgrades what would you do?'

Wattlebird goes to work

Yellow Dennis Family Homes billboard: 'If we gave you up to $40,000 in additional upgrades what would you do?'
Dennis Family Homes brochure spread: '$20,000 to spend on upgrades you really want' and 'up to $40,000' on yellow
Dennis Family Homes brochure spread: 'Choose your upgrades. Make your home your own.' with up to $40,000 in upgrades
Yellow Dennis Family Homes billboard: 'If we gave you up to $40,000 in additional upgrades what would you do?'

Wattlebird goes to work

Yellow Dennis Family Homes billboard: 'If we gave you up to $40,000 in additional upgrades what would you do?'
Dennis Family Homes brochure spread: '$20,000 to spend on upgrades you really want' and 'up to $40,000' on yellow
Dennis Family Homes brochure spread: 'Choose your upgrades. Make your home your own.' with up to $40,000 in upgrades

Client

Client

Dennis Family Homes

Dennis Family Homes

Services

Services

Strategy

Creative

Performance

Industry

Industry

Home Building

Home Building

Wattlebird goes to work

About

About

Giving the bird wings.

Giving the bird wings.

The wattlebird bird has been part of the Dennis Family homes logo since the beginning. But it had never been used anywhere else. So for this campaign we uncaged the bird and gave it a fresh set of wings. Using simple black line drawings and animation, we set the DFH bird free across every asset. So now when someone sees a bright yellow background and the wattlebird, they know it’s an ad from Dennis Family Homes.

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Fenton Stephens home
Fenton Stephens home
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171 Buckhurst Street,
South Melbourne
VIC 3205, Australia

All rights reserved,

Fenton Stephens ©2026

We acknowledge the Traditional Custodians of the land on which we work and pay our respects to Elders past, present and emerging.

Let's start creating together.

Fenton Stephens logo

171 Buckhurst Street,
South Melbourne
VIC 3205, Australia

All rights reserved, Fenton Stephens ©2026

We acknowledge the Traditional Custodians of the land on which we work and pay our respects to Elders past, present and emerging.

Let's start creating together.

Fenton Stephens logo

171 Buckhurst Street,
South Melbourne
VIC 3205, Australia

All rights reserved,

Fenton Stephens ©2026

We acknowledge the Traditional Custodians of the land on which we work and pay our respects to Elders past, present and emerging.