With four generations of betting knowledge in his blood, Tom Waterhouse was born to bet. We tapped into the heritage of the Waterhouse family to launch an online betting brand that gained instant recognition across Australia with its very distinctive black and white cinematography. We placed Tom front and centre of the comms, dressed in his sharply cut suit that became the inspiration for the logo. Add to these elements a differentiating colour - aquamarine - and we had the building blocks of a brand ready to challenge the big players in the market. Not only did Tom Waterhouse grow rapidly, it was able to enlist sign-ups at a cost-per-acquisition that was the envy of the betting industry.