INSIGHT
iSelect exists to lower your bills. That’s what they do. And no one does it better. The campaign sees a return to the brand’s roots in clear messaging delivered through entertainment. It also reclaims iSelect’s orange branding and the long-standing tagline: ‘Compare. Select. Save.’
IDEA
The dreaded opening of an out of control bill cues the arrival of iSelect’s new hero ‘The Billusionist’. He’s an illusionist, but with bills. Arriving in a plume of orange smoke, the Billusionist takes the problem bill and compares it with loads of other bills by spinning some of his patented magic, before leaving the family with a smaller bill.
