Research that’s not a before or afterthought. It’s in-house.

Research is typically a before or after thought. Either conducted at the beginning to inform strategy or at the end to test efficacy.
An audience representative isn’t consulted during the in-between part – leaving a potentially gaping knowledge gap.

Compound Creativity puts research inhouse – it’s like having your audience in the room at every step. The people who undertake the research understand how the audience sees the problem better than anyone. We’re able to build on firsthand insights, not second or third-hand. This removes the risk of misinterpretation and bias. Our approach amplifies the voice of the customer, compounding the resonance of the idea.