Smash Your Score
Collarts
The Curve
From a broken education system
To breaking down barriers
Changing the way creativity is assessed
The outdated ATAR system was causing creative talent to fall through the cracks. So, in a groundbreaking move, Collarts abolished the ATAR score barrier to entry. Our ‘smash’ film hijacked the national conversation and reaffirmed Collarts as champions of the value of creativity.
Results
By the numbers:
386%
YoY uplift in first and second preferences
111
pieces of organic national coverage
35%
uplift in applications