Fenton Stephens home
Fenton Stephens home
Fenton Stephens home
Fenton Stephens home

We grow brands from the bottom line up

We grow brands from the bottom line up

About

Let’s talk about the ‘FS-curve.’

Let’s talk about the ‘FS-curve.’

The S-Curve, or Sigmoid Curve, (which forms the basis of the Fenton Stephens logo) is used to model growth and performance over time. Growth and performance: two words we obsess about with all the partner brands we work on.

Leadership team
  • Simon Antonis, CEO and Strategy Director at Fenton Stephens, smiling with arms crossed against an orange backdrop

    Simon Antonis

    Chief Executive Officer + Strategy Director

    Alex Fenton, Chief Creative Officer at Fenton Stephens, standing with arms crossed against a yellow backdrop

    Alex Fenton

    Chief Creative Officer

    Joey Dorrington, COO and Director of Performance at Fenton Stephens, smiling with arms crossed against a green backdrop

    Joey Dorrington

    COO + Director of Performance

    Ruth Watson, Head of People and Research at Fenton Stephens, smiling with hands on hips against a purple backdrop

    Ruth Watson

    Head of People + Research

Leadership team
Simon Antonis, CEO and Strategy Director at Fenton Stephens, smiling with arms crossed against an orange backdrop

Simon Antonis

Chief Executive Officer + Strategy Director

Simon Antonis, CEO and Strategy Director at Fenton Stephens, smiling with arms crossed against an orange backdrop

Simon Antonis

Chief Executive Officer + Strategy Director

Alex Fenton, Chief Creative Officer at Fenton Stephens, standing with arms crossed against a yellow backdrop

Alex Fenton

Chief Creative Officer

Alex Fenton, Chief Creative Officer at Fenton Stephens, standing with arms crossed against a yellow backdrop

Alex Fenton

Chief Creative Officer

Joey Dorrington, COO and Director of Performance at Fenton Stephens, smiling with arms crossed against a green backdrop

Joey Dorrington

COO + Director of Performance

Joey Dorrington, COO and Director of Performance at Fenton Stephens, smiling with arms crossed against a green backdrop

Joey Dorrington

COO + Director of Performance

Ruth Watson, Head of People and Research at Fenton Stephens, smiling with hands on hips against a purple backdrop

Ruth Watson

Head of People + Research

Ruth Watson, Head of People and Research at Fenton Stephens, smiling with hands on hips against a purple backdrop

Ruth Watson

Head of People + Research

Leadership team
  • Simon Antonis, CEO and Strategy Director at Fenton Stephens, smiling with arms crossed against an orange backdrop

    Simon Antonis

    Chief Executive Officer + Strategy Director

    Alex Fenton, Chief Creative Officer at Fenton Stephens, standing with arms crossed against a yellow backdrop

    Alex Fenton

    Chief Creative Officer

    Joey Dorrington, COO and Director of Performance at Fenton Stephens, smiling with arms crossed against a green backdrop

    Joey Dorrington

    COO + Director of Performance

    Ruth Watson, Head of People and Research at Fenton Stephens, smiling with hands on hips against a purple backdrop

    Ruth Watson

    Head of People + Research

Shelf of agency award trophies in an office, including Davey, Gruen, Cresta and Melbourne Design Awards, above a row of books
Awards
  • AWARD Awards logo
  • The One Show logo
  • MAD C Melbourne Advertising Design and Creativity logo
  • New York Festivals Award laurel badge
  • Cresta Awards Winner badge
  • Shark Awards logo
  • Epica Awards logo
  • Better Future Awards logo
  • Shark Awards logo
  • Melbourne Design Awards logo
  • The Gruen Transfer logo
  • Davey Awards logo
  • W3 Awards logo
Our clients.
We build long-term partnerships founded on trust, collaboration and shared successes.

Our partners work with us in many different ways depending on their objectives, requirements, constraints and capabilities. But the one thing all of them have in common, is they work with us for a long time. Best you hear from them on why though…

  • "Big agency output, smaller agency relationship"

    John Walker

    Chief Marketing Officer

    Isuzu Trucks logo
  • They are masters of performance, bloody good at stakeholder management.

    Chris Parkes

    Chief Marketing Officer

    Australian Institute of Music logo
  • "An extension of our marketing team. Great people to work with."

    Paul Coco

    Executive of Digital Marketing

    iSelect logo
Our Clients

We build long-term partnerships founded on trust, collaboration and shared successes.

We build long-term partnerships founded on trust, collaboration and shared successes.

Our partners work with us in many different ways depending on their objectives, requirements, constraints and capabilities. But the one thing all of them have in common, is they work with us for a long time. Best you hear from them on why though…

"Big agency output, smaller agency relationship"

"Big agency output, smaller agency relationship"

John Walker

Chief Marketing Officer

Isuzu Trucks logo

They are masters of performance, bloody good at stakeholder management.

They are masters of performance, bloody good at stakeholder management.

Chris Parkes

Chief Marketing Officer

Australian Institute of Music logo

"An extension of our marketing team. Great people to work with."

"An extension of our marketing team. Great people to work with."

Paul Coco

Executive of Digital Marketing

iSelect logo
FS + RAP
FS + RAP

Our commitment to reconciliation.

Our commitment to reconciliation.

Our commitment to reconciliation.

At Fenton Stephens, we are undertaking a Reconciliation Action Plan because reconciliation is not a campaign, a calendar moment, or a single statement. It is an ongoing commitment to learning, listening, respect, and meaningful action.

We believe better relationships, deeper understanding, and stronger accountability make us a better agency, a better partner, and a better contributor to the communities we work within.

At Fenton Stephens, we are undertaking a Reconciliation Action Plan because reconciliation is not a campaign, a calendar moment, or a single statement. It is an ongoing commitment to learning, listening, respect, and meaningful action.

We believe better relationships, deeper understanding, and stronger accountability make us a better agency, a better partner, and a better contributor to the communities we work within.

Our clients.
We build long-term partnerships founded on trust, collaboration and shared successes.

Our partners work with us in many different ways depending on their objectives, requirements, constraints and capabilities. But the one thing all of them have in common, is they work with us for a long time. Best you hear from them on why though…

  • "Big agency output, smaller agency relationship"

    John Walker

    Chief Marketing Officer

    Isuzu Trucks logo
  • They are masters of performance, bloody good at stakeholder management.

    Chris Parkes

    Chief Marketing Officer

    Australian Institute of Music logo
  • "An extension of our marketing team. Great people to work with."

    Paul Coco

    Executive of Digital Marketing

    iSelect logo

Let's start creating together.

Fenton Stephens logo

171 Buckhurst Street,
South Melbourne
VIC 3205, Australia

All rights reserved,

Fenton Stephens ©2026

We acknowledge the Traditional Custodians of the land on which we work and pay our respects to Elders past, present and emerging.

Let's start creating together.

Fenton Stephens logo

171 Buckhurst Street,
South Melbourne
VIC 3205, Australia

All rights reserved, Fenton Stephens ©2026

We acknowledge the Traditional Custodians of the land on which we work and pay our respects to Elders past, present and emerging.

Let's start creating together.

Fenton Stephens logo

171 Buckhurst Street,
South Melbourne
VIC 3205, Australia

All rights reserved,

Fenton Stephens ©2026

We acknowledge the Traditional Custodians of the land on which we work and pay our respects to Elders past, present and emerging.