Discriminatory graffiti, whether racist, sexist, homophobic, had become commonplace in Victoria. But for its victims, the abusive messages scrawled on walls, bus stops and public toilets were a constant reminder of dormant hate.
Hateful messages were most often applied in spray paint. To help counter their impact, we created a metaphorical ‘anti-hate’ spray. This virtual brand was created to challenge how Victorians behaved when confronted with discrimination and became a powerful visual image at the centre of a campaign encouraging all Victorians to spread tolerance and show support for victims of discrimination.