A highly visible campaign with invisible armour.

Victorian Equal Opportunity & Human Rights Commission
INSIGHT

All too often, Victorians face discrimination based on race, gender, religion or sexual orientation. For the victims, this is not only upsetting, but also a violation of their basic human rights. So, we needed to create a campaign to reassure the public that the Victorian Equal Opportunities & Human Rights Commission is there to protect everyone.

IDEA

Human rights are a basic set of rules that protect us all. They are, however, an idea that can’t easily be seen. By creating the visual metaphor of an invisible suit of armour, we demonstrated the protection that constantly surrounds all Victorians.

Victorian Government Poster

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