The Next Generation of Safety
Isuzu
FROM SAFETY IN TRUCKS
TO SAFER ROADS FOR ALL
Isuzu’s safest ever light truck.
The new Isuzu N Series is packed with high-tech safety features that make Australia’s roads safer for all users. So rather than having typical truck drivers sing its praises, this campaign employs doppelgangers of road users who see themselves in close calls that are averted thanks to the N Series’ safety smarts. The result is a series of television and online videos that are far more emotive than most truck ads – dramatising what is really at stake on our roads and bringing it to life in an unexpected, powerful way.
