Fenton Stephens

When one battery equals Endless Possibilities.

ONE+ Brand Campaign
INSIGHT

Ryobi continues to be Australia’s leading DIY power tool brand, largely thanks to its innovative ONE+ platform, which allows customers to power over 70 tools with one battery.  It’s a combination with endless possibilities.

IDEA

We created a series of quirky yet realistic stories that explore the unique combination of a range of Ryobi powertools, an interchangeable Ryobi ONE+ battery, and a little creative inspiration.  The result: ONE+ You = anything you can imagine.

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