INSIGHT
With a corded line trimmer, you have constant power – but you’re constrained. Ryobi’s Hybrid Line Trimmer gives you the versatility you’ve always dreamed of. And the power weeds have always feared.
IDEA
In a dramatic cinematic experience, a dandelion is spared a cruel fate when the limit of a cord is reached. Sadly for the dandelion, the reprieve is short-lived.
IMPACT
As product launches go, this was a huge success. This was one of our first projects for Ryobi, which helped build the platform for Ryobi’s market dominance in the DIY outdoor space.
