INSIGHT
When it comes to gifts, Dads aren’t always the easiest to buy for. And well-meaning families don’t always get it right. So, what if we could give them a little hint?
IDEA
In an inventive twist, the Dad in our Ryobi family uses his pegboard to give them hints – one for each important day on the calendar. While making them laugh, Dad’s resourcefulness also reinforces some of Ryobi’s key brand codes.
IMPACT
This campaign has been a perennial performer for Ryobi, with different edits and endless variations in digital helping to keep the idea fresh – and selling the ever-expanding range of ONE+ tools.
