Website and performance media optimisation.

Case study
INSIGHT

The team at Point Cook Physical were looking to improve their return on investment from their digital marketing activities.  They felt their current agency lacked transparency and they didn’t know what they were getting for their money.

IDEA

Fenton Stephens developed a digital strategy for this SME which focused on delivering instantaneous results.

The website was transferred over to our internal development team cutting costs by over $2,000 per month and delivering the same level of service. An SEO strategy was developed and implemented focusing on delivering a higher share of localised generic search terms. The Google Ads campaign was rebuilt from the ground up, and new conversion points added to measure what matters – appointment bookings and phone calls.

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