How we got a brand to stand out from the f#@!ng pack.

Tradepack Launch

The Tradepack is Isuzu’s top selling truck. So, when they decided to launch an all-new Tradepack it was a big deal. We needed to find a way to ensure that the all-new Tradepack continued to stand out from the crowd.


When talking to tradies, it pays to speak their language. Of course, that isn’t always possible on commercial television. But with a few strategically placed sound effects, we were able to record a typically spicy exchange between two tradies as they check out a competitor’s new Tradepack.


F#@!ng terrific.

Isuzu tradepack brochure

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