How we took the fight to the heavy hitters.

Product Campaign
INSIGHT

When it comes to hand tools, ‘nothing hits harder’ than Hart. But when you’re competing with more established brands in the tool shop, you need an equally hard-hitting campaign to deliver this message to tradesmen across the country.

IDEA

Go big or go home. When you’ve got a seriously tough looking product, backed by such a ballsy line, it’s hard to look past a strong series of big, bold outdoor executions. The series of billboards ran across metropolitan Victoria, NSW and Queensland.

Hart website
Hart brochure

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