Creativity Can’t Wait

INSIGHT

Creativity is criminally undervalued. By our schools. By our governments. Even by our families.

It’s seen as a luxury. A side hustle. Something to explore once you have the safety net of a ‘real’ career.

But there’s just one problem. Creativity can’t wait.

IDEA

Our new brand platform is more than a line or a look and feel.

It’s a call to arms that drives urgency in the face of fear, underfunding and convenient excuses. A reminder that creativity can’t wait for a better time, or the right moment.

Above all, it’s a chance to champion creativity.

To fight for its value to be recognised by career counsellors, parents, employers, government and most importantly, future creatives.

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