Creativity is criminally undervalued. By our schools. By our governments. Even by our families.
It’s seen as a luxury. A side hustle. Something to explore once you have the safety net of a ‘real’ career.
But there’s just one problem. Creativity can’t wait.
Our new brand platform is more than a line or a look and feel.
It’s a call to arms that drives urgency in the face of fear, underfunding and convenient excuses. A reminder that creativity can’t wait for a better time, or the right moment.
Above all, it’s a chance to champion creativity.
To fight for its value to be recognised by career counsellors, parents, employers, government and most importantly, future creatives.