In Australia, two major players, Corinthian Doors and Hume Doors, supply a portfolio of relatively undifferentiated products. To regain market share and assert itself as Australia’s market leader for doors, Corinthian needed to introduce a range of innovations.
Too often, a door is seen as an afterthought in the design and building process. With a switch in thinking, however, it can become a vital first impression; one of the architectural touches that sets the tone for any home or room. This thought inspired our campaign line START WITH CORINTHIAN.