INSIGHT
It’s a blindingly simple truth that’s almost always overlooked; without trucks, our supermarket shelves would be empty, our favourite retail stores would be laid bare, and we could forget about internet purchases being delivered. We rely on trucks. And given that Isuzu is Australia’s number one truck brand, we rely on them more than other maker.
IDEA
We’re all used to hearing the sponsorship message, “brought to you by…” But if Isuzu were going to say this, we figured they could rightfully claim that they bring us pretty much everything. Next we imagined our regular spokesman, Shane Jacobson, popping up in unexpected places to remind gobsmacked folks that whatever they’re using was probably brought to them by an Isuzu.
IMPACT
Isuzu is still Australia’s best-selling truck brand. And our supermarkets, stores and letterboxes are still full.
