Best Start, Best Life.
Vic Gov: Department of Education
The Curve
Realising dreams for kinder kids and teachers alike.
The Victorian Government announced a $5 billion dollar investment to subsidise three-year-old kindergarten, which created a dramatic need for 6,000 more teachers and educators across the state. Fenton Stephens developed a campaign to raise awareness of the Government initiative, change community attitudes, and establish a sense of pride in early childhood teaching. Our solution was to show children doing an activity with an educator, then using 3D animation to reveal the big dreams this play inspired. It’s these moments of wonder that help give Victoria’s kids the best start in life.
By the numbers:
Visitors attracted to website in phase 1 of the campaign.
Facebook creative drove over 70 per cent of traffic to the campaign website.