Crafted feels Different
Bremworth carpets + rugs
All the feels
The Curve
From a commodity fibre
To an emotional feeling
One of the world’s first 100% AI TVCs.
With Bremworth’s NZ wool commanding a premium price, we needed to elevate the brand beyond functional value. Our insight: wool is a feeling that’s more than material – an emotional and spiritual multi-sensory experience that’s personal, intangible and impossible to capture with traditional means. Partnering with Lucas Design, we turned to AI, bringing this experience to life with a campaign that felt both otherworldly and ironically, deeply connected to nature. Resulting in a high-style, high-emotion campaign which ran across Australia, NZ and the US making wool feel worthy of its price.
Results
1
Of the first Ai commercials to air in NZ and the US
60%
Reduction in production costs
1.7m
Additional impressions