Crafted feels Different

Bremworth carpets + rugs

All the feels

The Curve

From a commodity fibre
To an emotional feeling

One of the world’s first 100% AI TVCs.

With Bremworth’s NZ wool commanding a premium price, we needed to elevate the brand beyond functional value. Our insight: wool is a feeling that’s more than material – an emotional and spiritual multi-sensory experience that’s personal, intangible and impossible to capture with traditional means. Partnering with Lucas Design, we turned to AI, bringing this experience to life with a campaign that felt both otherworldly and ironically, deeply connected to nature. Resulting in a high-style, high-emotion campaign which ran across Australia, NZ and the US making wool feel worthy of its price.

 

Results

1

Of the first Ai commercials to air in NZ and the US

60%

Reduction in production costs

1.7m

Additional impressions