Allan Iverson is the answer
PointsBet
New player
U.S. launch
Following a strong local launch, Australia’s fastest growing online bookmaker, Pointsbet, was poised to break into the highly lucrative American market. Searching for the answer to establishing themselves in the US market, Pointsbet found “the answer” in Allen ‘the answer’ Iverson – 11x All-Star, MVP, and NBA Hall of Famer. The eyecatching campaign was shot on location in New York.



