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    Media

    Have you ever seen a painter stand in a different room to the canvas? Media and creative need to be on the same page. If they aren’t, what you end up with is missed opportunities and mixed messages. We instill media insights into the planning process to create proper integrated campaigns. Campaigns that aren’t just ‘put the TV ad on YouTube’.

    Interactive

    For a long time brands only spoke at people, not to them. Some still do. A two-way dialogue is much nicer. And whether that interaction happens via an e-mail, an app, a chat bot or a dwarven warrior riding a magic dragon inside a virtual reality helmet, is all up for conversation. If anyone would like to make a dwarven warrior riding a magic dragon, please let us know.

    Creative

    Change is all around us. Technology. Media. Data. But what hasn’t changed is the need for big ideas. Ideas that make hairs stand on end. Stomachs fill with butterflies. Eyes well. A social movement. An experience. A film. No matter the medium, big ideas are human truths well told. That’s what we live for.

    Strategy

    Let’s be honest, most advertising is too complicated. Good strategy is about simplicity. It’s about taking all that complex research, planning and data and distilling it down to a simple insight that lights the room. Whether the room be filled with creatives on bean bags or executives on Herman Miller’s.

    Performance

    That ever precious last click. The only click that matters. If you’re being sold this, walk away. It’s like trying to pour fuel into a thimble. Brand awareness and consideration always has and always will be a long-term driver of success, which is why we apply performance measurement and optimisation at every stage. The whole funnel is there for a reason, so make the most of it.

    Social Media

    More, more, more, people say. Millions of pieces of content are being uploaded as you read this. If you want to just add to the pile, go for it. We’re only interested in standing out. Finding the right juncture of creativity and data, we’ll make sure the right audience engages with the right content to build both your brand and your bottom line.

    Production

    The only thing more exciting than thinking up a breakthrough idea is going out and making it. Creativity knows no bounds or borders, which is precisely how we approach each project. Using a global network of collaborators and production partners, we pull together some of the sharpest minds in the world from South Melbourne to Sweden

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