The death of a dandelion. The birth of a brand.

Hybrid Line Trimmer
INSIGHT

With a corded line trimmer, you have constant power – but you’re constrained. Ryobi’s Hybrid Line Trimmer gives you the versatility you’ve always dreamed of. And the power weeds have always feared.

IDEA

In a dramatic cinematic experience, a dandelion is spared a cruel fate when the limit of a cord is reached. Sadly for the dandelion, the reprieve is short-lived.

IMPACT

As product launches go, this was a huge success. This was one of our first projects for Ryobi, which helped build the platform for Ryobi’s market dominance in the DIY outdoor space.

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