How a backyard war won new customers for a brand.

36V Garden Range
INSIGHT

Ryobi’s 36V Garden Range has all the power of petrol without the hassles.

IDEA

We showed next door neighbours waging a comedic war between battery and petrol power. (Hint: battery power comes out on top.)

IMPACT

This campaign, which has been one of Ryobi’s longest running, has been an important factor in Ryobi being the #1 brand on the DIY garden market.

Ryobi 36V poster

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