INSIGHT
Melbourne Business School offers a level of executive education that is truly word-class. But positioning the school as top-tier is not just about what we say – it’s about how we say it.
IDEA
We developed a series of witty, thought-provoking lines that were tailored to the environment in which they were being seen. Along with a simple typographic treatment for emphasis, these ads challenged perceptions and differentiated the brand from ordinary business schools.
