Finding the ‘Answer’ to launching an Aussie brand in the U.S.

Finding the 'Answer' to launching a brand
INSIGHT

Pointsbet, Australia’s fastest-growing sports betting company, were launching in the US.  With online sports betting being a new concept to Americans, punters would be looking for their brand. So with more markets than any other online bookmaker in the world, Pointsbet was the answer. So, what was the answer to launching Pointsbet in the US? ‘The Answer’.

 

IDEA

We turned 11 x All-Star, MVP and NBA Hall of Famer Allen ‘The Answer’ Iverson into ‘The Answer’: Pointsbet’s all-seeing and all-knowing sports betting guru. Whenever the Pointsbet ‘ideas men’ can’t come up with a great new offer, they go and ask ‘The Answer’. Even if that means interrupting him catching a fly while doing the splits on two basketballs. For this campaign, we shot a variation of scenes involving the Pointsbet guys and Allen’s office that could be swapped and interchanged to create a huge bank of assets for Pointsbet and all of their promotions.

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