Sometimes a brand’s identity is more than its logo. It may be something less tangible, something more deeply ingrained in the people, the customers and the company itself. To redesign the brand look, we first needed to capture the brand’s essence.
Through research, insight and most importantly, by listening to the people who live and breathe the brand every day, we uncovered the Dennis Family Homes brand codes. Then we communicated them in one easy-to-use Brand Book that informed the design across all of the brand’s communications.