By employing the minimum of materials, Aneeta windows put as little between homeowners and their views as possible. This led us to create the positioning: Live uninterrupted.
The technology behind these sashless windows is, of course, practically invisible. So, using reflection, and translucent imagery and video, we found a way to capture and dramatize the unobstructed views for this multi-channel campaign. And as a result, successfully launch two new products: Duomode and Flomotion.