1300 Australia

Proving that words are more memorable than numbers.

Brand Campaigns
INSIGHT

It’s true. Words are more memorable than numbers. And when you have such a great proposition, you try and keep the idea simple.

IDEA

For the radio campaign, we took iconic and infinitely memorable movie quotes and replaced a key word with their alphanumerical equivalent, thus making them immediately less memorable.

For television, we got Aussie icon, Sam Kekovich, to send viewers into an iguana-fueled trance-like state. How? Well, watch the ad to find out. Warning: low-level hypnosis may occur in some viewers.

IMPACT

After this campaign, sales of phone words grew at un unbelievable 13%, helping to maintain the brand’s position as supplier of Australia’s largest range of phone words, and 1300 numbers.

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